Product Empire February 2024

Doors closing for this cohort soon

Build your ecommerce brand with Ben Leonard’s strategies that have built & scaled multiple brands from zero to 7 figures.

Crush your ecommerce business and grab our founders offer for Product Empire: the course created by an entrepreneur who has started, scaled and sold multiple seven figure ecommerce brands. No BS, just been-there, done-that experience.



You have created a dream brand that resonates with your audience, stands out from the competition and generates consistent sales and profits.

You have the skills to leverage social media, email, and advertising to drive traffic, convert customers and build a loyal following of die-hard fans.

You have confidence in your ability to run your business, with a growth mindset to take you through common ecommerce challenges.

And you feel empowered to take action and make progress towards your goals.




Building an ecommerce brand can be intimidating, especially if you’re new to the game. You may even be thinking…

🗣️ “How can I stand out against thousands of other brands?”

🗣️ “I hate marketing.”

🗣️ “How does running an ecommerce store even work?”

🗣️ “Is financial success even possible with ecommerce?”

But trust us when we say that you have what it takes to succeed. As an experienced ecommerce entrepreneur, Ben has designed a framework specifically for you that will help you achieve your dream of building a profitable, fun and GREAT brand. (faster than if you tried to go it alone or followed a course from a less experienced and less trustworthy source).

Instead of relying on short terms hacks or outdated tactics, he will teach you the timeless principles and strategies that have helped him and many others build successful brands from scratch.



Say goodbye to the belief that only seasoned business experts can thrive in ecommerce. Product Empire is designed with you in mind, irrespective of your background. We take you through every step, from the basics to advanced techniques, making business, marketing, and tech accessible to all.

You’ll emerge with the confidence and skills you need to succeed. You will no longer feel held back by a fear of failure, overwhelmed over how to build your brand or what marketing strategy to follow next.

With Product Empire, every belief that has held you back becomes a stepping stone to success.



Product Empire is designed to save you time by providing a clear roadmap for building a successful ecommerce brand. With on-demand access to the course content, you can work at your own pace and fit the step by step resources around your busy schedule. 

Plus, you’ll get the time-saving strategies and tools that Ben Leonard has mastered through starting and scaling multiple ecommerce businesses since 2016.

Included In Product Empire

Video Training

A comprehensive and structured program that covers everything you need to know

Product Empire is delivered in bite-sized modules that you can access anytime, anywhere, at your own pace, so you can fit it into your busy schedule. All without overwhelming you with unnecessary information.

Resources & Templates

To help fast-track your success

We’re giving you templates, worksheets, and case studies to help you apply the concepts of the modules to your own business and avoid common mistakes. Ben includes worked real-life examples, unlike the smoke and mirrors and ‘in theory’ style of the BS guru courses.

Live Group Coaching

Get on a call with Ben once per month

Private Community

Ask Ben anything in our private Facebook Group

This is the space where Ben will be answering your questions for 3 months. You’ll get all the support you need so you can confidently build a successful ecommerce business on your terms.

Ben, like the hundreds of entrepreneurs I’ve mentored, built a brand, created real products and exited for millions.

Ryan Daniel Moran | Founder of



Get access to Ben’s “speedboat” marketing strategies. Leverage various marketing channels, such as social media, email, and advertising, to drive traffic, convert customers, and build a loyal following.


Compete against the big boys and learn proven strategies that take your brand above and beyond the industry standard. Learn how to add to your brand valuation and see exponential growth.

Plus these bonuses to help you bring your ecommerce goals (and ROI) to life faster

🔥 A digital copy of my book, Quit Stalling, Build Your Brand

To give you a roadmap to build your ecom business.

You will get a bonus digital copy of my book so you have an addition resource that will allow you to confidently grow your ecommerce brand (and yourself) so you can build the foundation that will fuel your freedom and ability to build a business and a life you love.

🔥 Access to My Ecommerce Conference Keynote Presentations

With this bonus – you will keep up to date with the latest trends, strategies and advanced trainings that I share in my public speaking gigs so you’ll always stays ahead of the curve when it comes to ecommerce.

Doors closing for this cohort soon

3 X $429

3 monthly payments 

✅  Step-by-step course that teaches you how to build an e-commerce brand that you can start, scale and sell.

✅  Powerful resources, worksheets, spreadsheets and calculators

✅  In depth modules that go hand-in-hand on the book chapters

✅  Private Facebook group for community support

✅  1x monthly live group coaching call with Ben

🔥  BONUS: A digital copy of my book, Quit Stalling, Build Your Brand

🔥  BONUS: Access to My Ecommerce Conference Keynote Presentations

1 X $997

1 payment of $997

✅  All the standard features & bonuses in the payment plan

✅  Save $290 by going all in and paying in full



Founded Beast Gear

Ben shifts from ecology (whale and dolphin nerd by qualification) and starts an ecommerce store for people who like to lift heavy weights with just a laptop in his spare time.

Beast Gear generates $6 million

Ben Leonard grew the business to $6 million in annual sales with just a team of 3 freelancers before Ben sold Beast Gear for several million in late 2019. 



Ecom Brokers is born!

Ben co-founded an ecommerce brokerage to help others secure their dream exit.

Speaking around the world

Ben has been speaking at the biggest ecom and entrepreneurial events as well as being featured by Forbes magazine and winning the Elevator Emerging Entrepreneur of the Year Award.



Ben builds more brands

Mentoring many ecommerce business owners, advising ecommerce brands, all while developing his owns brands.

First book released

You don’t need an MBA to crush it on ecommerce! In ‘Quit Stalling Build Your Brand’, Ben shares his journey to becoming a 7 figure ecommerce entrepreneur and how you can do it too.



Product Empire launches

The ecommerce course that is created by someone who has actually built, scaled, and sold multiple successful physical-products brands – Ben Leonard. 

Meet Ben


Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew his fitness brand to $6 million / year in sales and successfully exited after 3 years; the business holy grail. Now he’s doing it again with multiple other brands.

Ben worked a 9-5, but knew there was something more for him out there. But Ben didn’t pursue his dreams until a heart condition sparked him into action. Don’t make the same mistake Ben did – Quit Stalling and Build Your Brand – now!

Ben has been featured by Forbes magazine, is a winner of the Elevator Emerging Entrepreneur of the Year Award, speaker and entrepreneurship champion. Ben lives in Aberdeenshire, Scotland with his family.

“His successful brand and exit prove his expertise. I trust and respect Ben and highly recommend him for guidance in the online business world.”

Norm Farrar | Serial Entrepreneur, Host of the “Lunch with Norm” Podcast





“When it comes to building brands and businesses, many people can “talk the talk,” but Ben truly “walks the walk.”

“He understands not only basic business principles and brand building, but also excels in combining them with cutting-edge digital distribution and marketing trends. Ben is an expert in both the art and science of this field! For easy-to-understand, practical, and relevant guidance, Ben is a leader in the community.”


“In the ecommerce scene, Ben’s business savvy stands out among elite entrepreneurs.”

“Retail veterans with 8-figure businesses have achieved great results following his branding and marketing advice. With a 7-figure exit in under 3 years, Ben’s expertise is proven. I’ve trusted him with my 7-figure clients and hosted him on the Amazing FBA podcast, receiving excellent feedback. Ben excels in the ecommerce advisory space with low ego and high competence. I highly recommend him to anyone building an online brand, especially those seeking a valuable exit.”


Ben’s advice is rooted in real-world experience, making it more valuable than the generic advice often given by other experts.”

What sets Ben apart from others in this space is his practical approach to
building a brand. Rather than relying on buzzwords and abstract ideas, he offers
sellers with actionable steps that they can take to build a successful ecommerce



I have watched with awe as Ben grew Beast Gear to $6 million.

Danny McMillan | International Speaker
, PPC Agency Owner


Who is Product Empire for? 

If you are thinking about starting an ecommerce business or are in the early stages of building your brand – Product Empire is for you. You will access Ben Leonard’s strategies that have built and scaled multiple businesses to 7 figures and above. 

Is there a refund policy? 

If you decide in the first 7 days that Product Empire is not for you, please contact us and we will process a refund for you. 

How long do I have access to the resources? 

You will have lifetime access so you can come back to the course content again and again to support you throughout your ecommerce business journey!

What level of support will be offered? 

You will get access to course content recorded and created by Ben Leonard but no 1:1 support is offered. Ben will host monthly group coaching sessions to help you move through the training.

How much time do I need? 

You set the pace! You can work through the course content as fast or as slow as you like. Building an ecommerce brand can be overwhelming, especially if you’re not sure where to start. But with Product Empire, you’ll have a streamlined, step-by-step process to follow at your own pace.

Will there be a payment plan available?

Yes – we will be offering a payment plan to make it as easy as possible for you to join Product Empire.